Primate Studio improves user experience over a wide spectrum of environments - both physical and digital.
We are good-natured creatives and strategists who are interested in our clients' success.
Our research-based approach is strategic and methodical.
Design solutions are innovative, effective, and utilitarian.
Production is precise and accurate.
Primate Studio was founded in Brooklyn, New York in June of 2013.
We are the studio of 2017 Sports Emmy award winning designer Paul Benson and talented collaborators.
Our Commitments
Primate Studio is committed to the long term financial success of our clients by enhancing value for their customers.
Primate Studio is committed to improving human experience and enhancing the social impact of our projects.
Primate studio is interested in the long term viability of earth and promises to work towards a more sustainable future via our projects.
Primate Studio is committed to the well-being and long term success of our employees, collaborators, community, and larger world.
Project Types
Design Thinking
Design Research
Design Strategy
User Research
Competitive Research
User Testing
Prototyping
Sustainable Business Modeling
Social Good
Social Entrepreneurship
Innovation Design
Systems Design
Physical Scenic Design
Broadcast News Set Design
Broadcast Sports Set Design
Talk Show Set Design
Political Debate Set Design
Podcast Studios
Virtual Environments
At-Home Video Set-ups
Virtual Set Design
VR / AR
Spatial Design
Environmental Strategy
Interactive Spaces
Interior Design
Office Design
Retail Design
Restaurant & Beverage
Hospitality Design
Environmental Graphics
3D Renderings
Public Space Design
Outdoor Placemaking
Temporary Environments
Event Stage Design
Event Design
Retail
Festivals
Entertainment Design
Music Experiences
Experiential Design
Communication Design
Branding & Identities
Marketing
Graphic Design
Web Design
UI / UX
Signage & Wayfinding
Illustrations
Motion Graphics
Animation
Video Production
Social Media
Clients Types
Individuals
Designers
Architects
Corporations
Design Firms
Agencies
Production Firms
Non-Profits
Government
Markets Served
Advertising
B2B
Corporate
Education
Entertainment
Food & Beverage
Government
Hospitality
Media
Non-profit
Pop-up
Retail
Scenic
Technology
Awards
Fast Company Best Design North America 2020 honorably mentioned, NBC News Washington, Meet the Press
Nomination 2019 Emmy NBC Sports "The XXXII Olympic Winter Games" PyeongChang Agency: HD Studio
Award: 2017 Emmy Studio Design NBC Sports "The XXXI Olympic Summer Games" Rio Agency: HD Studio
Talks, Exhibitions, & Publications
2022 The New School, Parsons School of Design, School of Design Strategies Graduation Ceremonies
2021 Prototype Smackdown, The New School - Parson
2021 Visiting Alum Night, The Ohio State University
2020 The Ultimate Guide to Creative Freelancing Self Published
2018 Interior Archetypes of New York City Self Published
2018 Department of Design 50th Anniversary Exhibition, Distinguished Alumni, The Ohio State University
2018 “CityViews: Dear NYC, Here are 10 Ideas for a Fairer, Healthier Future” City Limits News
2018 “Paul Benson's Emmy-Winning Studio
Sets Are Our Dream Offices “ Working Not Working Magazine2017 “#BensonTruths” Talk, Ohio State University
2013 Distinguished Alumni Talk, Ohio State University
Brief Project History
2024 International Sporting Event (Pending), HD Studio
2024 International News Scenic Design (Pending), HD Studio
2024 Broadcast Town Hall (Pending), HD Studio
2024 Presidential Election (Pending), Primate Studio
2023 Amazon Prime Black Friday NFL game, HD Studio
2023 Yahoo Finance, Provost Studio
2023 Local News Concept Design, Provost Studio
2023 NBC Meet the Press Desk Update, HD Studio
2023 BlackRock Podcast Studios NY, SFO, ATL, LON, Provost Studio
2023 Media High School Interiors, Provost Studio
2023 NBC Sports Studio 3, HD Studio
2023 MSNBC National Day of Healing Town Hall, HD Studio
2023 MSNBC Jen Psaki, HD Studio
2023 MSNBC Morning Joe, HD Studio
2022 Comcast Corporate Studio Update, HD Studio
2022 Intel Corporate Studio Proposal, HD Studio
2022 MSNBC Studio 4E Update, HD Studio
2022 NBC U: Mobile Campus Activation, HD Studio
2022 Walmart LA Studios, Provost Studio
2022 MSNBC Morning Joe, HD Studio
2022 MSNBC Alex Wagner Desk, HD Studio
2022 Barstool Sports, HD Studio
2022 MSNBC Katie Phang Desk, HD Studio
2022 NBC Beijing Olympics, HD Studio
2021 Broadcast Sales Experience Center Proposal, Provost Studio
2021 NBC Tokyo Olympics, HD Studio
2021 NBC Jose Balart Diaz Desk, HD Studio
2021 Virtual News Environment, HD Studio
2021 NBC News Studio N1 Meet The Press, HD Studio
2020 Brooklyn Creative Club, Primate Studio
2020 MSNBC News Studio N55, HD Studio
2020 NBC News New Hampshire Studio, HD Studio
2019 MSNBC Morning Joe Studio, HD Studio
2019 Telemundo Women's World Cup Paris, HD Studio
2019 Telemundo Copa America Rio, HD Studio
2019 UN Youth Forum Concept, Richard Attias Associates, Part of WPP
2019 NBC Kentucky Derby Studio, HD Studio
2019 WNET Set Design, HD Studio
2018 #PSDearNYC, Primate Studio
2018 NBC's PyeongChang Winter Olympics Studios, HD Studio
2018 Fox Sports Studio A Desk2018 NBC Chicago Studio, HD Studio
2018 NBC Kentucky Derby Studio, HD Studio
2018 Interior Archetypes of New York City, Primate Studio
2018 Bloomberg Global Business Forum Renderings, Richard Attias Associates, Part of WPP
2018 UN Youth Forum Concept, Richard Attias Associates, Part of WPP
2018 Storefronts of New York, Primate Studio
2017 Comcast Corporate Studio, HD Studio
2017 MLBN Studio 3 Graphic Update, HD Studio
2017 MLBN Studio 21 Graphic Update, HD Studio
2017 Light Forum Concept, Richard Attias Associates, Part of WPP
2017 International Sporting Event Concept, Richard Attias Associates, Part of WPP
2017 Corporate Interior Renderings, SOM
2017 Bloomberg Global Business Forum Renderings, Richard Attias Associates, Part of WPP
2017 UN Youth Forum Renderings, Richard Attias Associates, Part of WPP
2017 Brooklyn Planters Fundraiser for LGBTQ Homeless Youth, Primate Studio
2016 NBC Sports Rio Olympic Broadcast Studio, HD Studio
2016 Thursday Night Football, HD Studio
2016 U.S. Africa Business Forum for Bloomberg Philanthropies, Richard Attias Associates, Part of WPP
2016 Broadcast News Set Design, HD Studio
2016 Broadcast News Set Design, HD Studio
2015 Pop-up space for Nike Chicago's Gear-up Day, Set Creative
2015 D.M.D.I.I. Interactive Lobby Experience Design, Provost Studio
2015 Broadcast Sports Set Design Concept, Clickspring Design
2015 360 Philadelphia Renderings, Provost Studio
2014 Environmental Food Strategy, ICRAVE NY
2014 Chicago Tribune Hoy Set Design, Provost Studio
2014 Milkbone Trade Exhibition Design, Provost Studio
2014 Pelopidas Broadcast Set Design for Peter Hyde, Provost Studio
2014 Museum of Performance + Design San Francisco Print Design, Provost Studio
2014 Research Triangle Park Environmental Design, Provost Studio
2014 The Weather Channel Broadcast Set Design, Clickspring Design
2014 Nike Storefront Visualization for Sub Rosa, Square Design, Inc.
2014 HLN Broadcast Set Design, Clickspring Design
2014 NBC Midterm Election Night Set, Clickspring Design
2013 Google Fiber Environmental Design with Provost Studio, TBA Global
2013 New York Times Schools for Tomorrow Event Design, Provost Studio
2013 New York TImes Dealbook Conference Event Design, Provost Studio
2013 Chicago Bears Network Set Design, Provost Studio
2013 Starwood Report design, Two Twelve
2013 College Problems Identity, Web, & Package Design, Primate Studio