Expertise Thursdays: Business AR/VR

AR (augmented reality), VR (virtual reality), MR (mixed reality), and XR (extended reality) are finally experiencing traction as an alternative to in-person experiences.

The design community has embraced these new technologies in solutions for new consumer needs.

Usage has increased in retail as VR hardware has become higher quality, less expensive, and less bulky.

AR has become more sophisticated and widely adopted. It is now used for try-before-you-buy experiences for products like glasses and makeup.

The physics and lighting built into XR visualizations allows consumers to explore products in highly dynamic ways.The combination of fit, feel, and scale makes exeriences from clothing to automobiles real.

Source: https://www.thedrum.com