Primate Studio improveS user-experience over a wide spectrum of environments - both physical and digital.

We are Good-natured creatives who are invested in our clients' success.

Our research based approach is strategic and methodical.

Design solutions are innovative, effective and utilitarian.

Production is precise and accurate.

Primate Studio is the EMMY award winning shop of Paul Benson and talented collaborators.




Nomination 2019 Emmy NBC Sports "The XXXII Olympic Winter Games" PyeongChang
Agency: HD Studio

Award: 2017 Emmy Studio Design NBC Sports "The XXXI Olympic Summer Games" Rio
Agency: HD Studio

Nomination 2015 Emmy NBC Sports "The XXII Olympic Winter Games" Sochi
Agency: Clickspring Design

Distinguished Alumni Lecture, Ohio State University, 2013

Nomination 2012 Emmy NBC "Nightly News/ Rock Center" 
Agency: Clickspring Design

Award 2012 North American BDA Gold award NBC "Nightly News/ Rock Center"
Agency: Clickspring Design

Nomination 2011 Emmy NBC's “Meet the Press”
Agency: Clickspring Design

Award 2009 Best in Category OSU Senior Design Exhibition



Primate Studio is committed to improving the human experience via our projects.


Primate studio is interested in the long term viability of earth and promises to work towards a better future via our projects.


Primate Studio is committed to the well-being and long term opportunities and success of our employees & collaborators. 


Primate Studio proudly donates 2.5% of income annually to charities. 





Research & Strategy:

User, Internal, Competitive, Brand, Social Good

Design & Innovation:

Space & Place Concepts, Interactives, Environmental, Branding, Scenery, Digital


3-D Renderings, Graphics, Branding, Presentation








Food & Beverage
















Design Studios


Production Firms


TALKS, Shows & Publications

2018 Department of Design 50th Anniversary Exhibition

2018 “CityViews: Dear NYC, Here are 10 Ideas for a Fairer, Healthier Future” City Limits News

2018 “Members to Watch: July” Working Not Working Magazine

2018 “Paul Benson's Emmy-Winning Studio
Sets Are Our Dream Offices “ Working Not Working Magazine

2017 “#BensonTruths” Ohio State University

2013 Distinguished Alumni Talk Ohio State University


2018 #PSDearNYC
2018 Brooklyn Planters
2018 Interior Archetypes of New York City
2018 Storefronts of New York

HD Studio

2016 NBC Sports Rio Olympic Broadcast Studio
2016 Thursday Night Football
2016 CRTV Michelle Malkin Investigates
2016 CRTV Mark Steyn Show
2017 Comcast Corporate Studio
2017 MLBN Studio 3 Graphic Update
2017 MLBN Studio 21 Graphic Update
2018 NBC's PyeongChang Winter Olympics Studios
2018 Fox Sports Studio A Desk
2018 NBC Chicago Studio
2018 NBC Kentucky Derby Studio
2019 MSNBC Morning Joe Studio
2019 Telemundo Women's World Cup Paris
2019 Telemundo Copa America Rio
2019 NBC Kentucky Derby Studio
2019 News Set Design ( Pending )
2019 Sports Set Design ( Pending )

Richard Attias Associates, Part of WPP

2016 U.S. Africa Business Forum for Bloomberg Philanthropies
2017 Light Forum Concept
2017 International Sporting Event Concept
2017 Bloomberg Global Business Forum Renderings
2017 Misk Youth Forum Renderings
2018 Bloomberg Global Business Forum Renderings
2018 Misk Youth Forum Concept
2018 Event ( Pending )


2017 Corporate Interior Renderings

Set Creative

2015 Pop-up space for Nike Chicago's Gear-up Day


2014 Environmental Strategy

TBA Global

2013 Google Fiber Environmental Design with Provost Studio

Provost Studio

2013 New York Times Schools for Tomorrow environmental design
2013 New York TImes Dealbook Conference environmental design
2013 Chicago Bears Network environmental graphic design
2014 Chicago Tribune Hoy broadcast design
2014 Milkbone trade exhibition design
2014 Pelopidas Broadcast Studio for Peter Hyde
2014 Museum of Performance + Design San Francisco print design
2014 Research Triangle Park environmental design
2015 Interactive Lobby Experience design
2015 360 Philadelphia visualization


2013 College Problems identity, web + package design

Clickspring Design ( Employee ) 

2009 Metlife Sponsorship at the Meadowlands Stadium
2009 Herradura Tequila Online Ambassador Academy
2009 NBC's "Meet the Press"
2010 Express Scripts Consumerology Lab
2010 NTV Istanbul & CNBC-e Istanbul
2010 CNN Presidential Debate Environment
2010 NBC Bay Area
2010 NBC New York
2010 Fox News 2010 Midterm Elections
2010 MSNBC 2010 Midterm Elections
2011 MSNBC Studio 3K
2011 MLB Network - Social Media Area
2011 Qatar Forum New York
2011 New York Times Schools for Tomorrow Conference
2011 APEC CEO Summit Hawaii
2011 NBC Studio 3B - Rock Center & Nightly News
2011 CNN Washington Headquarters
2011 NBC Miami
2012 Metlife West Gate & Lounge
2012 CNN Washington 2012 Election
2012 Fox News Studio H Desk
2013 Fox Sports
2013 NBC Olympic Broadcast Environment Sochi, Russia
2013 Jack Daniels Visitor Center
2013 Woodford Reserve Visitor Center

Clickspring Design ( Freelance ) 

2014 The Weather Channel broadcast design
2014 HLN broadcast design
2014 Jiangsu broadcast design
2014 NBC Midterm Election Night broadcast environment
2015 Broadcast Sports concept design

Square Design, Inc.

2014 Nike Storefront Visualization for Sub Rosa 

Two Twelve

2013 Starwood Report design

Lumiere Candle Co.

2007-2010 Web and Package Design

The Ohio State University, Studio CT

2006 Art Scholars Logo
2007 Center for Cosmology & Astro Particle Physics Logo & Website
2007 Politics, Society & Law Scholars Logo
2007 Honors & Scholars Promotional Print-Materials
2008 Women's Initiative Identity Design
2008 Honors & Scholars Website

Branded Fresh

2009 Vinbar Construction Identity Design