Primate Studio's design for NBC Sports' coverage of the Tokyo Olympics in Studio B features lightboxes and a lattice of wood work and lanterns.

You’ve seen our work.

We design Emmy award winning broadcast studios, virtual environments, brand identities, events, & experiential environments.

 
Mock-up of the Northside Williamsburg Business Improvement District branding on a street sign hanging on a brick building reminiscent of a Brooklyn building.

We’re at the center of the cultural zeitgeist.

From local business improvement districts to historic sporting and political moments, we help make it happen from concept to build.

 
The Primate Studio strategy and design team brainstorming for a project in a conference room with sticky notes on the wall.

Let’s work together.

Our rigorous, research-driven approach puts your needs first and achieves your goals in budget and on time.

 
  • “It’s just better, so much better. We went from 1826 to 2026. I don’t know what to say. Everyone just listened to what we said.”

  • "Over the moon happy with new capabilities of set. Looks beautiful."

  • "Lots of great comments on the set. All went well and everyone here is really happy with it. Amazing effort seeing as we only really started the idea 7 weeks ago. "

  • "The coolest design I've ever seen."

    -Vince McMahon