Studio A at the Milan Cortina Olympics Helped Deliver 23.5 Million Viewers – UP 96% from Beijing.
The variety of broadcasting environments delivered 16.7 Billion Minutes of Streaming on NBCU Platforms– More than Double Combined Total of All Prior Winter Games
NBCU Delivers Strongest Advertising Revenue in Winter Games History
NBC-Owned and Affiliated Stations Ranked #1 in All 56 Metered Markets for the Month
Peacock Achieves Biggest Month Ever
Most-Watched Winter Games since 2014.
Nearly 21 Million Viewers Watched NBCUniversal’s Coverage of USA-Canada Olympic Men’s Gold Medal Hockey Game, Peaking at 26 Million for Game-Winning Goal on NBC & Peacock
Project: Milan-Cortina Winter Olympics Studio A & Studio 3 Gold Zone
Client: NBC Sports
Agency: HD Studio
Design: Paul Benson, Bryan Higgason, Sid Wichienkuer
Scenic Fabricator: Black Walnut
