Our challenge was to create a highly flexible, camera ready space out of a former conference room with little time and budget, designed to visually support a presidential campaign.

The solution utilized integrated technology and lighting to achieve a variety of shooting capabilities and looks. Visually, the design is inspired by the lively campaign headquarters, a contemporary main street adaptive reuse architecture as seen in many small towns coming back to life during this administration, Wilmington, and the sitting executive as candidate.

The studio launched the Harris campaign on TikTok and remains one of her highest viewed videos to date.

Project: Harris-Walz presidential campaign Headquarters Studio

Location: Wilmington, Delaware

Year: 2026

Agency: Primate Studio

Design: Paul Benson

Drafting: Sid Wichienkuer

Scenic Fabricator: Black Walnut

Director: Blake Levy, Assembly House